“Ik doe niet echt iets bijzonders”, zei een nieuwe klant tijdens ons eerste gesprek. “Ik installeer airco’s, maar dat doen heel veel bedrijven.” Dat klopt natuurlijk, maar wat je doet zit in meer dan het product of de dienst die je levert. De manier waarop je iets...
Staan er referenties op jouw website? En zo ja, zijn deze ook up-to-date? De afgelopen weken sprak ik verschillende technische bedrijven over – hoe kan het ook anders – de teksten op hun website en social media. Referenties zijn hier wat mij betreft een belangrijk...
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